Text message advertising:response rates and branding effects

Rettie, Ruth, Grandcolas, Ursula and Deakins, Bethan (2005) Text message advertising:response rates and branding effects. Journal of Targeting, Measurement and Analysis for Marketing, 13(4), pp. 304-312. ISSN (print) 0967-3237

Official URL: http://dx.doi.org/doi:10.1057/palgrave.jt.5740158

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Official URL:	http://dx.doi.org/doi:10.1057/palgrave.jt.5740158
Item Type:	Article
Additional Information:	The full-text provided is a post-peer-review, pre-copyedit version of an article published in Journal of Targeting, Measurement and Analysis for Marketing. The definitive publisher-authenticated version Journal of Targeting, Measurement and Analysis for Marketing (2005) 13, 304–312, is available online at: http://dx.doi.org/10.1057/palgrave.jt.5740158
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	11 Jan 2008
Last Modified:	27 Sep 2023 07:55
DOI:	https://doi.org/10.1057/palgrave.jt.5740158
URI:	https://eprints.kingston.ac.uk/id/eprint/2085

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