The relative incidence of positive and negative word of mouth: a multi-category study

East, Robert, Hammond, Kathy and Wright, Malcolm (2007) The relative incidence of positive and negative word of mouth: a multi-category study. International Journal of Research in Marketing, 24(2), pp. 175-184. ISSN (print) 0167-8116

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Item Type: Article
Uncontrolled Keywords: word of mouth, recommendation, behavior, communication, impact
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 23 Nov 2007
Last Modified: 04 Mar 2011 11:07
URI: http://eprints.kingston.ac.uk/id/eprint/2022

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