East, Robert, Hammond, Kathy and Wright, Malcolm (2007) The relative incidence of positive and negative word of mouth: a multi-category study. International Journal of Research in Marketing, 24(2), pp. 175-184. ISSN (print) 0167-8116
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Official URL: http://dx.doi.org/doi:10.1016/j.ijresmar.2006.12.0...
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | word of mouth, recommendation, behavior, communication, impact |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 23 Nov 2007 |
| Last Modified: | 04 Mar 2011 11:07 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2022 |
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