East, Robert, Hammond, Kathy and Wright, Malcolm (2007) The relative incidence of positive and negative word of mouth : a multi-category study. International Journal of Research in Marketing, 24(2), pp. 175-184. ISSN (print) 0167-8116
Official URL: http://dx.doi.org/doi:10.1016/j.ijresmar.2006.12.0...
Actions (Repository Editors)
 |
Item Control Page |