Do brand users give more word of mouth when they hear their brand recommended?

East, Robert, Lomax, Alice and Romaniuk, Jenni (2011) Do brand users give more word of mouth when they hear their brand recommended? In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing Conference 2011: Marketing fields forever
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 26 Aug 2011 10:53
Last Modified: 03 Feb 2012 12:09
URI: http://eprints.kingston.ac.uk/id/eprint/19872

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