Do brand users give more word of mouth when they hear their brand recommended?

East, Robert, Lomax, Alice and Romaniuk, Jenni (2011) Do brand users give more word of mouth when they hear their brand recommended? In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. ISBN 9780956112234 (Unpublished)

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