Step-down vertical brand extensions of luxury and prestige car brands: exploratory results

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2011) Step-down vertical brand extensions of luxury and prestige car brands: exploratory results. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law
Organising Body: Faculty of Business and Law: Kingston University
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Laura Allen
Date Deposited: 31 Aug 2011 13:17
Last Modified: 16 Jul 2012 21:55
URI: http://eprints.kingston.ac.uk/id/eprint/19799

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