Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2011) Step-down vertical brand extensions of luxury and prestige car brands: exploratory results. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law |
| Organising Body: | Faculty of Business and Law: Kingston University |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Laura Allen |
| Date Deposited: | 31 Aug 2011 13:17 |
| Last Modified: | 16 Jul 2012 21:55 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/19799 |
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