How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour

Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

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Item Type: Conference or Workshop Item (Paper)
Event Title: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Jaywant Singh
Date Deposited: 10 May 2011 14:56
Last Modified: 10 May 2011 14:56
URI: http://eprints.kingston.ac.uk/id/eprint/18994

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