Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference |
| Organising Body: | European Marketing Academy |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Jaywant Singh |
| Date Deposited: | 10 May 2011 14:56 |
| Last Modified: | 10 May 2011 14:56 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/18994 |
Actions (Repository Editors)
 |
Item Control Page |