How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour

Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

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