Co-branding in higher education: an investigation of student attitudes

Singh, Jaywant, Kalafatis, Stavros, Riley, Debra and Ledden, Lesley (2011) Co-branding in higher education: an investigation of student attitudes. In: 6th International Conference on Higher Education Marketing ICHEM 2011; April 18-20, 2011, Cairo, Egypt.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 6th International Conference on Higher Education Marketing ICHEM 2011
Organising Body: American University in Cairo
Additional Information: Listed in programme under the title: The impact of rankings on brand alliances in higher education.
Research Area: Education
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Jaywant Singh
Date Deposited: 28 Apr 2011 11:04
Last Modified: 23 Jul 2012 16:31
URI: http://eprints.kingston.ac.uk/id/eprint/18925

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