Singh, Jaywant, Kalafatis, Stavros, Riley, Debra and Ledden, Lesley (2011) Co-branding in higher education: an investigation of student attitudes. In: 6th International Conference on Higher Education Marketing ICHEM 2011; April 18-20, 2011, Cairo, Egypt.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | 6th International Conference on Higher Education Marketing ICHEM 2011 |
| Organising Body: | American University in Cairo |
| Additional Information: | Listed in programme under the title: The impact of rankings on brand alliances in higher education. |
| Research Area: | Education Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Jaywant Singh |
| Date Deposited: | 28 Apr 2011 11:04 |
| Last Modified: | 23 Jul 2012 16:31 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/18925 |
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