Co-branding in higher education : an investigation of student attitudes

Singh, Jaywant, Kalafatis, Stavros, Riley, Debra and Ledden, Lesley (2011) Co-branding in higher education : an investigation of student attitudes. In: 6th International Conference on Higher Education Marketing ICHEM 2011; April 18-20, 2011, Cairo, Egypt.

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Item Type:	Conference or Workshop Item (Paper)
Event Title:	6th International Conference on Higher Education Marketing ICHEM 2011
Organising Body:	American University in Cairo
Additional Information:	Listed in programme under the title: The impact of rankings on brand alliances in higher education.
Research Area:	Research Areas > Education Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	28 Apr 2011 11:04
Last Modified:	06 Oct 2020 14:04
URI:	https://eprints.kingston.ac.uk/id/eprint/18925

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