Internet advertising effectiveness: the effect of design on click-through rates for banners

Hand, Chris, Robinson, Helen and Wysocka, Anna (2005) Internet advertising effectiveness: the effect of design on click-through rates for banners. In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

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Item Type: Conference or Workshop Item (Paper)
Event Title: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society
Additional Information: Published version of the paper available in: International Journal of Advertising, 26(4), pp. 527-541.
Uncontrolled Keywords: web, advertisements
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Automatic Import Agent
Date Deposited: 16 May 2011 07:59
Last Modified: 16 May 2011 08:01
URI: http://eprints.kingston.ac.uk/id/eprint/12773

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