Hand, Chris, Robinson, Helen and Wysocka, Anna (2005) Internet advertising effectiveness: the effect of design on click-through rates for banners. In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society |
| Additional Information: | Published version of the paper available in: International Journal of Advertising, 26(4), pp. 527-541. |
| Uncontrolled Keywords: | web, advertisements |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Automatic Import Agent |
| Date Deposited: | 16 May 2011 07:59 |
| Last Modified: | 16 May 2011 08:01 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/12773 |
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