A classification model based on goal programming with non-standard preference functions with application to the prediction of cinema-going behaviour

Jones, D.F., Collins, A. and Hand, C. (2007) A classification model based on goal programming with non-standard preference functions with application to the prediction of cinema-going behaviour. European Journal of Operational Research, 117(1), pp. 515-524. ISSN (print) 0377-2217

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Item Type: Article
Uncontrolled Keywords: data mining, pattern classification, goal programming, non-standard preference functions, cinema going, pattern-classification, neural-networks
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 31 May 2007
Last Modified: 04 Mar 2011 16:41
URI: http://eprints.kingston.ac.uk/id/eprint/1109

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