Jones, D.F., Collins, A. and Hand, C. (2007) A classification model based on goal programming with non-standard preference functions with application to the prediction of cinema-going behaviour. European Journal of Operational Research, 117(1), pp. 515-524. ISSN (print) 0377-2217
Official URL: http://dx.doi.org/doi:10.1016/j.ejor.2005.11.014
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