1995

Ainger, Andrew, Kaura, Rukesh and Ennals, Richard (1995) Executive guide to business success through human-centred systems. London, U.K. : Springer-Verlag. 181p. ISBN 3540199292

Baverstock, Alison (1995) Commonsense marketing for non-marketers: straightforward techniques for spectacular results! London, U.K. : Piatkus. 224p. ISBN 9780749915223

Clark, Andrew (1995) L'utilité est-elle relative ? Analyse à l'aide de données sur les ménages. Économie & Prévision, 121(5), pp. 151-164. ISSN (print) 0249-4744

East, Robert, Harris, Patricia, Willson, Gill and Lomax, Wendy (1995) Loyalty to supermarkets. The International Review of Retail, Distribution and Consumer Research, 5(1), pp. 99-109. ISSN (print) 0959-3969

Ennals, Richard (1995) Community networks. AXIS - Academic Computing and Information Systems, 2(2), pp. 24-31. ISSN (print) 1352-8971

Ennals, Richard (1995) Engineering, culture and competence. In: Göranzon, Bo, (ed.) Skill, technology and enlightenment: on practical philosophy. London, U.K. : Springer-Verlag. pp. 265-272. ISBN 3540199209

Ennals, Richard (1995) Executive guide to preventing information technology disasters. Berlin, Germany : Springer-Verlag. 187p. ISBN 9783540199281

Genus, Audley (1995) Flexible strategic management. London, U.K. : Chapman & Hall. 178p. ISBN 9780412564000

Genus, Audley (1995) Walls and bridges: towards a multi-disciplinary approach to the concept of flexibility. Technology Analysis & Strategic Management, 7(3), pp. 287-306. ISSN (print) 0953-7325

Gilpin, Suzanne C. and Kalafatis, Stavros P. (1995) Issues of product standardization in the leisure industry. The Service Industries Journal, 15(2), pp. 186-202. ISSN (print) 0264-2069

Kalafatis, S P and Madden, F J (1995) The effect of discount coupons and gifts on mail survey response rates among high involvement respondents. Market Research Society. Journal of the Market Research Society, 37(2), pp. 171-184. ISSN (print) 0025-3618

Singh-Chand, Surinder, Kalafatis, Stavros and Yeghiazarian, Ara (1995) Artificial intelligence in marketing : a review. Journal of Targeting, Measurement and Analysis for Marketing, 3(3), pp. 200-211. ISSN (print) 0967-3237

Singh-Chand, Surinder, Kalafatis, Stavros and Yeghiazarian, Ara (1995) Artificial intelligence in marketing : a review ‑ part II. Journal of Targeting, Measurement and Analysis for Marketing, 3(4), pp. 329-336. ISSN (print) 0967-3237

Smith, Lesley Jayne (1995) Job requirements for transferable personal skills: implications for business studies degree courses. (MPhil thesis), Kingston University, .

Truss, Catherine, Goffee, Robert and Jones, Gareth (1995) Segregated occupations and gender stereotyping: a study of secretarial work in Europe. Human Relations, 48(11), pp. 1331-1354. ISSN (print) 0018-7267

Turner, J. Rodney and Peymai, Reza (1995) Process management: the versatile approach to achieving quality in project-based organizations. Journal of General Management, 21(1), pp. 47-61. ISSN (print) 0306-3070

Wynn, Michael (1995) Unfair dismissal: the ghost of Byrne resurrected? Industrial Law Journal, 24(3), pp. 272-278. ISSN (print) 0305-9332