2017

Bennett, Roger (2017) Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants. Journal of Nonprofit & Public Sector Marketing, 29(1), pp. 39-63. ISSN (print) 1049-5142

Evanschitzky, Heiner, Malhotra, Neeru, v. Wangenheim, Florian and Lemon, Katherine N (2017) Antecedents of peripheral services cross-buying behavior. Journal of Retailing and Consumer Services, 36, pp. 218-224. ISSN (print) 0969-6989

Frech, Bernadette, Malhotra, Neeru and Higson, Helen (2017) How does customer satisfaction pay off? Investigating key mediating mechanisms underlying the link between customer satisfaction and customer engagement behaviors in extended service encounter. In: Summer AMA Conference 2017 : Innovation & Sustainability in Marketing; 4-6 Aug 2017, San Francisco, U.S.. (Unpublished)

Malhotra, Neeru, Sahadev, Sunil and Purani, Keeyor (2017) Psychological contract violation and customer intention to reuse online retailers : exploring mediating and moderating mechanisms. Journal of Business Research, 75, pp. 17-28. ISSN (print) 0148-2963

Sahadev, Sunil, Malhotra, Neeru and Purani, Keyoor (2017) Role of bank reputation and size in usage of internet banking services in India : a multi-level modelling framework. In: Academy of Marketing Conference 2017 :Freedom Through Marketing : looking back going forward; 03-06 Jul 2017, Hull, U.K.. (Unpublished)

Seymour, Selwyn and Topazly, Yuliana (2017) The impact of modern UK university entrepreneurship & enterprise education on entrepreneurial actions : a case study of Russian students. In: Jones, Paul , Maas, Gideon and Pittaway, Luke, (eds.) Entrepreneurship education : new perspectives on entrepreneurship education. Emerald. pp. 107-141. (Contemporary Issues in Entrepreneurship Research, (7)) ISSN (print) 2040-7246 ISBN 9781787142817

Topazly, Yuliana (2017) Transitioning from career woman to full-time mum. Training Journal,