Items where Faculty is "Kingston Business School > Department of Strategy, Marketing and Innovation"

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Number of items: 8.

B

Bennett, Roger (2017) Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants. Journal of Nonprofit & Public Sector Marketing, 29(1), pp. 39-63. ISSN (print) 1049-5142

E

Evanschitzky, Heiner, Malhotra, Neeru, v. Wangenheim, Florian and Lemon, Katherine N (2017) Antecedents of peripheral services cross-buying behavior. Journal of Retailing and Consumer Services, 36, pp. 218-224. ISSN (print) 0969-6989

F

Frech, Bernadette, Malhotra, Neeru and Higson, Helen (2017) How does customer satisfaction pay off? Investigating key mediating mechanisms underlying the link between customer satisfaction and customer engagement behaviors in extended service encounter. In: Summer AMA Conference 2017 : Innovation & Sustainability in Marketing; 4-6 Aug 2017, San Francisco, U.S.. (Unpublished)

M

Malhotra, Neeru, Sahadev, Sunil and Purani, Keeyor (2017) Psychological contract violation and customer intention to reuse online retailers : exploring mediating and moderating mechanisms. Journal of Business Research, 75, pp. 17-28. ISSN (print) 0148-2963

S

Sahadev, Sunil, Malhotra, Neeru and Khan, Muhammad Arshad (2017) Investigating the mediating role of workplace jealousy in perceived injustice-outcome relationships : can self-efficacy help? In: Summer AMA Conference 2017 : Innovation & Sustainability in Marketing; 4-6 Aug 2017, San Francisco, U.S.. (Unpublished)

Sahadev, Sunil, Malhotra, Neeru and Purani, Keyoor (2017) Role of bank reputation and size in usage of internet banking services in India : a multi-level modelling framework. In: Academy of Marketing Conference 2017 :Freedom Through Marketing : looking back going forward; 03-06 Jul 2017, Hull, U.K.. (Unpublished)

Seymour, Selwyn and Topazly, Yuliana (2017) The impact of modern UK university entrepreneurship & enterprise education on entrepreneurial actions : a case study of Russian students. In: Jones, Paul , Maas, Gideon and Pittaway, Luke, (eds.) Entrepreneurship education : new perspectives on entrepreneurship education. Emerald. pp. 107-141. (Contemporary Issues in Entrepreneurship Research, (7)) ISSN (print) 2040-7246 ISBN 9781787142817

T

Topazly, Yuliana (2017) Transitioning from career woman to full-time mum. Training Journal,

This list was generated on Wed May 22 05:38:14 2024 BST.