Items where Faculty is "Kingston Business School > Department of Strategy, Marketing and Innovation"

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Wieseke, Jan, Malhotra, Neeru and Schmidt, Karsten (2011) Exploring the usefulness of mystery shopping for services. In: AMA Summer Educators Conference 2011 : delivering value in turbulent times; 5- 7 Aug 2011, San Francisco, U.S.. (Unpublished)

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