Exploring the usefulness of mystery shopping for services

Wieseke, Jan, Malhotra, Neeru and Schmidt, Karsten (2011) Exploring the usefulness of mystery shopping for services. In: AMA Summer Educators Conference 2011 : delivering value in turbulent times; 5- 7 Aug 2011, San Francisco, U.S.. (Unpublished)

Actions (Repository Editors)

Item Control Page Item Control Page