Items where Faculty is "Kingston Business School > Department of Strategy, Marketing and Innovation"
Jump to: 2000 Number of items: 1. 2000Stone, Merlin, Woodcock, Neil and Machtynger, Liz (2000) Customer relationship marketing : get to know your customers and win their loyalty. 2nd ed. London, U.K. : Kogan Page. 228p. (Marketing in Action Series) ISBN 9780749427009 |
