Items where Faculty is "Kingston Business School"

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Book

Stone, Merlin, Woodcock, Neil and Machtynger, Liz (2000) Customer relationship marketing : get to know your customers and win their loyalty. 2nd ed. London, U.K. : Kogan Page. 228p. (Marketing in Action Series) ISBN 9780749427009

Book Section

O'Mahony, Mary and Vecchi, Michela (2000) Tangible and intangible investment and economic performance : evidence from company accounts. In: Buigues, Pierre , Jacquemin, Alexis and Marchipont, Jean-François, (eds.) Competitiveness and the value of intangible assets. Cheltenham, U.K. : Edward Elgar. pp. 199-227. ISBN 9781840643916

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