Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)"
Jump to: 2022 Number of items: 1. 2022Chawdhary, Rahul and Chaudhary, Arslan (2022) Brand love & hate : how given word of mouth shapes brand relationships. In: British Academy of Management Conference 2022; 31 Aug - 2 Sep 2022, Manchester, U.K.. (Unpublished) |