Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"
Jump to: 2014 Number of items: 2. 2014Hand, Chris and Singh, Jaywant (2014) Segmenting the betting market in England. International Journal of Market Research, 56(1), pp. 111-127. ISSN (print) 1470-7853 Singh, Jaywant, Kalafatis, Stavros P. and Ledden, Lesley (2014) Consumer perceptions of cobrands : the role of brand positioning strategies. Marketing Intelligence & Planning, 32(2), pp. 145-159. ISSN (print) 0263-4503 |
