Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"

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Article

Hand, Chris and Singh, Jaywant (2014) Segmenting the betting market in England. International Journal of Market Research, 56(1), pp. 111-127. ISSN (print) 1470-7853

Singh, Jaywant, Kalafatis, Stavros P. and Ledden, Lesley (2014) Consumer perceptions of cobrands : the role of brand positioning strategies. Marketing Intelligence & Planning, 32(2), pp. 145-159. ISSN (print) 0263-4503

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