Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"

Up a level
Export as [feed] Atom [feed] RSS
Group by: First Author/Editor | Item Type | Year | No Grouping
Jump to: B | D | E | G | K | R | S | W
Number of items: 14.

B

Bennett, Roger and Kottasz, Rita (2000) Emergency fund‐raising for disaster relief. Disaster Prevention and Management: An International Journal, 9(5), pp. 352-359. ISSN (print) 0965-3562

Bennett, Roger and Kottasz, Rita (2000) Practitioner perceptions of corporate reputation: an empirical investigation. Corporate Communications: An International Journal, 5(4), pp. 224-234. ISSN (print) 1356-3289

Brewis-Levie, Michael and Harris, Patricia (2000) An empirical analysis of buying behaviour in UK high street womenswear retailing using the Dirichlet model. The International Review of Retail, Distribution and Consumer Research, 10(1), pp. 41-57. ISSN (print) 0959-3969

D

Dall'Olmo Riley, Francesca and de Chernatony, Leslie (2000) The service brand as relationships builder. British Journal of Management, 11(2), pp. 137-150. ISSN (print) 1045-3172

de Chernatony, Leslie, Harris, Fiona and Dall'Olmo Riley, Francesca (2000) Added value: its nature, roles and sustainability. European Journal of Marketing, 34(1/2), pp. 39-56. ISSN (online) 0309-0566

E

East, Robert and Hogg, Annik (2000) Advertising for economic change. Journal of Economic Psychology, 21(5), pp. 577-590. ISSN (print) 0167-4870

East, Robert (2000) Complaining as planned behaviour. Psychology and Marketing, 17(12), pp. 1077-1095. ISSN (print) 0742-6046

East, Robert, Hammond, Kathy, Harris, Patricia and Lomax, Wendy (2000) First-store loyalty and retention. Journal of Marketing Management, 16(4), pp. 307-325. ISSN (print) 0267-257X

G

Georgiou, I. (2000) The ontological constitution of bounding-judging in the phenomenological epistemology of von Bertalanffy's General System Theory. Systemic Practice and Action Research, 13(3), pp. 391-424. ISSN (print) 1094-429X

K

Kalafatis, Stavros P., Tsogas, Markos H. and Blankson, Charles (2000) Positioning strategies in business markets. Journal of Business & Industrial Marketing, 15(6), pp. 416-437. ISSN (print) 0885-8624

Kalafatis, Stavros P. and Denton, Adam (2000) A method for estimating the profit impact of a discount scheme. Journal of Business to Business Marketing, 7(1), pp. 19-44. ISSN (print) 1051-712X

R

Rettie, Ruth and Brewer, Carol (2000) The verbal and visual components of package design. Journal of Product and Brand Management, 9(1), pp. 56-70. ISSN (online) 1061-0421

S

Stone, Merlin, Woodcock, Neil and Machtynger, Liz (2000) Customer relationship marketing : get to know your customers and win their loyalty. 2nd ed. London, U.K. : Kogan Page. 228p. (Marketing in Action Series) ISBN 9780749427009

W

White, A., Lomax, W. and Todd, S. (2000) The boundaries of the Diana brand: consumers' evaluations of potential extensions. Journal of Brand Management, 7(3), pp. 185-196. ISSN (print) 1350-231X

This list was generated on Thu Oct 10 05:11:20 2024 BST.