Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"
Jump to: 1997 Number of items: 6. 1997Dall'Olmo Riley, F., Ehrenberg, A.S.C, Castleberry, S.B., Barwise, T.P. and Barnard, N.R. (1997) The variability of attitudinal repeat-rates. International Journal of Research in Marketing, 14(5), pp. 437-450. ISSN (print) 0167-8116 East, Robert and Hogg, Annik (1997) The anatomy of conquest : Tesco versus Sainsbury. Journal of Brand Management, 5(1), pp. 53-61. ISSN (print) 1350-231X Hamilton, Will, East, Robert and Kalafatis, Stavros (1997) The measurement and utility of brand price elasticities. Journal of Marketing Management, 13(4), pp. 285-298. ISSN (print) 0267-257X Kalafatis, Stavros P. and Cheston, Vicki (1997) Normative models and practical applications of segmentation in business markets. Industrial Marketing Management, 26(6), pp. 519-530. ISSN (print) 0019-8501 Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1997) The measurement of cannibalization. Journal of Product & Brand Management, 6(1), pp. 27-39. ISSN (print) 1061-0421 Stone, Merlin, Foss, Bryan and Machtynger, Liz (1997) The UK consumer direct industry : a role model for relationship management? Long Range Planning, 30(3), pp. 353-363. ISSN (print) 0024-6301 |
