Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"

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Number of items: 5.

B

Blankson, Charles and Kalafatis, Stavros P. (1996) An investigation into the effect of questionnaire indentification numbers in consumer mail surveys. Journal of the Market Research Society, 38(3), pp. 277-284. ISSN (print) 0025-3618

E

East, Robert and Hammond, Kathy (1996) The erosion of repeat-purchase loyalty. Marketing Letters, 7(2), pp. 163-171. ISSN (print) 0923-0645

L

Lomax, Wendy, Hammond, Kathy, Clemente, Maria and East, Robert (1996) New entrants in a mature market : an empirical study of the detergent market. Journal of Marketing Management, 12(4), pp. 281-295. ISSN (print) 0267-257X

Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1996) The measurement of cannibalization. Market Intelligence & Planning, 14(7), pp. 20-28. ISSN (print) 0263-4503

Lowe, Sid (1996) Codes of conduct in Hong Kong organisations. International Journal of Value-Based Management, 9(3), pp. 211-225. ISSN (print) 0895-8815

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