Masikunas, George and Baverstock, Alison Mary (2011) How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling? International Journal of the Book, 8(4), pp. 93-102. ISSN (print) 1447-9516

Masikunas, George and Panayiotidis, Andreas (2010) Transforming marketing lectures by using E-polling. In: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing; 06 - 08 Jul 2010, Coventry, U.K..

Masikunas, George, Panayiotidis, Andreas and Burke, Linda (2009) Changing the nature of lectures using a personal response system. Innovations in Education and Teaching International, 46(2), pp. 199-212. ISSN (print) 1470-3297

Masikunas, George (2008) A model to explain the "quasi-buying process" that module leaders use when choosing a main textbook. In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, Scotland.

Masikunas, George (2008) Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module. In: International Conference of Marketing and Management Sciences; 23 - 25 May 2008, Athens, Greece.

Masikunas, George, Panayiotidis, Andreas and Burke, Linda (2007) The use of electronic voting systems in lectures within business and marketing: a case study of their impact on student learning. ALT-J: research in learning technology, 15(1), pp. 3-20. ISSN (print) 0968-7769