"Putting CSR marketing in its place": CSR, COO and the purchase of clothing

Avetisyan, Karine and Dall'Olmo Riley, Francesca (2009) "Putting CSR marketing in its place": CSR, COO and the purchase of clothing. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K.

Official URL: http://www.am2009.org

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