Martin, Dan and Lomax, Wendy (2001) Word-of-mouse vs word-of-mouth: the effects of the internet on consumer's pre-purchase information-search activities. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 19 p. ISBN 1872058132

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Item Type:	Monograph (Other)
Additional Information:	Kingston Business School Occasional Paper No. 45
Physical Location:	This book is held in stock at Kingston University Library
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	22 Oct 2009 11:04
Last Modified:	17 Sep 2020 15:51
URI:	https://eprints.kingston.ac.uk/id/eprint/6399

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