What drives individuals to initiate donation – based crowdfunding appeals? An application of the charity disintermediation typology

Kottasz, Rita, MacQuillin, Ian and van Teunenbroek, Clare (2024) What drives individuals to initiate donation – based crowdfunding appeals? An application of the charity disintermediation typology. In: Mitchell, Sarah-Louise and Hyde, Fran, (eds.) The Future of Charity Marketing. Abingdon, U.K. : Routledge. ISBN 9781032498478

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Item Type:	Book Section
Research Area:	Research Areas > Business and management studies Research Areas > Psychology
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	17 Mar 2025 12:50
Last Modified:	17 Mar 2025 12:50
URI:	https://eprints.kingston.ac.uk/id/eprint/56864

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