Mallet, Julie (2025) Examining the effect of cultural and social capitals on Kanak fishers' indigenous entrepreneurship strategies in Loyalty Islands, New Caledonia. (PhD thesis), Kingston University, .
Abstract
In recent years, Indigenous entrepreneurship has evolved remarkably, not only due to the growth of Indigenous businesses but also because of the diversity of entrepreneurial models that incorporate Indigenous ontologies and practices. This thesis examines the unique framework in which on-tribe entrepreneurship develops in the Loyalty Islands Province of New Caledonia, with a focus on the fishing sector. Fishing activity is a factor in both customary and commercial activities, illustrating the interaction of diverse strategies. The research pays particular attention to the kinds of strategies developed in relation to self-determination processes and value creation, using ethnography and a multiple case studies approach. The observations highlight a hybrid context marked by the pivotal role of institutions in developing the material attributes of the commercial ecosystem. Building on recent advancements in the study of Indigenous entrepreneurial ecosystems, this work reflects on the nature of the various entrepreneurial strategies at stake and the impact of different facets of trust in their replication.
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