Effectiveness of poverty porn for charity fundraising advertisements

Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini and Gardasz, Bettina (2022) Effectiveness of poverty porn for charity fundraising advertisements. In: Academy of Marketing Conference 2022, Marketing: The Fabric of Life; 05-07 July 2022, Huddersfield, U.K.. (Unpublished)

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