Baek, Hyunmi, Ahn, JoongHo and Choi, Youngseok (2012) Helpfulness of online consumer reviews : readers' objectives and review cues. International Journal of Electronic Commerce, 17(2), pp. 99-126. ISSN (print) 1086-4415
Official URL: https://doi.org/10.2753/JEC1086-4415170204
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