Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance

Rahman, Muhammad Sabbir, Bag, Surajit, Gupta, Shivam and Sivarajah, Uthayasankar (2023) Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance. Journal of Business Research, 156, p. 113525. ISSN (print) 0148-2963

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