Kottasz, Rita and Larsen, Gretchen (2023) Revolutionising digital provision within the arts and cultural sectors. In: Academy of Marketing Conference 2023 : From Revolution to Revolutions; 03-06 Jul 2023, Birmingham, U.K.. (Unpublished)

Abstract

We examine the extent of digital transformation within the UK arts and cultural sector since the start of the pandemic. Drawing on the literatures of digital transformation, digital readiness, and digital customer orientation, we present the first phase of our research: a literature review and a netnographic analysis of arts and cultural websites that maps the scale and extent of digital provision by region within the sector.

Actions (Repository Editors)

Item Control Page