Bag, Surajit, Gupta, Shivam, Kumar, Ajay and Sivarajah, Uthayasankar (2021) An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance. Industrial Marketing Management, 92, pp. 178-189. ISSN (print) 0019-8501
Official URL: https://doi.org/10.1016/j.indmarman.2020.12.001
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