Liu, Zhenyuan, Han, Shuihua, Li, Chao, Gupta, Shivam and Sivarajah, Uthayasankar (2022) Leveraging customer engagement to improve the operational efficiency of social commerce start-ups. Journal of Business Research, 140, pp. 572-582. ISSN (print) 0148-2963
Official URL: https://doi.org/10.1016/j.jbusres.2021.11.024
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