Bhattacharjee, Debashree Roy, Pradhan, Debasis, Kuanr, Abhisek and Malhotra, Neeru (2024) Perfectly imperfect : how body-positive advertisements in social media foster consumer engagement. Journal of Advertising, ISSN (print) 0091-3367 (Epub Ahead of Print)

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Official URL:	https://doi.org/10.1080/00913367.2024.2306422
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	20 Feb 2024 14:56
Last Modified:	21 Mar 2024 12:05
DOI:	https://doi.org/10.1080/00913367.2024.2306422
URI:	https://eprints.kingston.ac.uk/id/eprint/54622

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