Roy, D, Kunar, A, Malhotra, N, Pradhan, D and Mohrana, T (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, ISSN (print) 0265-1335 (In Press)

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Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Related URLs:	Publisher
Date Deposited:	17 Oct 2023 07:53
Last Modified:	17 Oct 2023 07:53
URI:	https://eprints.kingston.ac.uk/id/eprint/54463

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