Debashree Roy, Bhattacharjee, Kunar, Abhisek, Malhotra, Neeru, Pradhan, Debasis and Ranjan Moharana, Tapas (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40(6), pp. 1480-1508. ISSN (print) 0265-1335

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Official URL:	https://doi.org/10.1108/IMR-09-2022-0206
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	17 Oct 2023 07:53
Last Modified:	16 Jul 2024 15:01
DOI:	https://doi.org/10.1108/IMR-09-2022-0206
URI:	https://eprints.kingston.ac.uk/id/eprint/54463

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