Stokes, David and Lomax, Wendy (2002) Taking control of word of mouth marketing: the case of an entrepreneurial hotelier. Journal of Small Business and Enterprise Development, 9(4), pp. 349-357. ISSN (online) 1462-6004

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Official URL:	http://dx.doi.org/doi:10.1108/14626000210450531
Item Type:	Article
Uncontrolled Keywords:	customer satisfaction, entrepreneurialism, marketing, small- to medium-sized enterprises, tourism
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) Faculty of Business and Law (until 2017) > Small Business Research Centre
Date Deposited:	23 Apr 2007
Last Modified:	13 Jan 2023 03:12
DOI:	https://doi.org/10.1108/14626000210450531
URI:	https://eprints.kingston.ac.uk/id/eprint/540

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