Vijaygopal, Rohini, Bennett, Roger and Savani, Sharmila (2023) Initiation, marketing and branding of smart city projects : a study of decision processes. Journal of Marketing Management, ISSN (print) 0267-257X (Epub Ahead of Print)

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Official URL:	https://doi.org/10.1080/0267257X.2023.2172448
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	13 Dec 2022 10:39
Last Modified:	06 Aug 2024 02:05
DOI:	https://doi.org/10.1080/0267257X.2023.2172448
URI:	https://eprints.kingston.ac.uk/id/eprint/52901

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