Kottasz, Rita, MacQuillin, Ian and Bennett, Roger (2023) Non-profit and charity marketing : navigating amidst the growing markets for ‘social conscience and pressure for purpose’. In: Kubacki, Krzysztof , Parker, Lukas , Domegan, Christine and Brennan, Linda, (eds.) The Routledge companion to marketing and society. Abingdon, U.K. : Routledge. (Routledge Companions in Business, Management and Marketing) ISBN 9780367463083
Official URL: https://doi.org/10.4324/9781003028079
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