Stone, Merlin, Aravopoulou, Eleni, Woodcock, Neil, Laughlin, Paul and Stott, Ryan (2021) Interactive marketing, customer information and marketing research. In: Wright, Len Tiu , Moutinho, Luiz , Stone, Merlin and Bagozzi, Richard P., (eds.) The Routledge companion to marketing research. Abingdon, U.K. : Routledge. pp. 38-54. (Routledge Companions in Business, Management and Accounting) ISBN 9781138682788

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