Wright, Len Tiu, Robin, Robin, Stone, Merlin and Aravopoulou, Dr Eleni (2019) Adoption of big data technology for innovation in B2B marketing. Journal of Business-to-Business Marketing, 26(3-4), pp. 281-293. ISSN (print) 1051-712X
Official URL: https://doi.org/10.1080/1051712X.2019.1611082
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