Peggs, Kay (2022) McVeg*n : a critical analysis of vegetarianism, business ethics and animals as food. In: Thomas, Natalie, (ed.) Animals and business ethics. Houndsmills, U.K. : Palgrave Macmillan. pp. 157-177. (The Palgrave Macmillan Animal Ethics Series (PMAES)) ISBN 9783030971410
Abstract
In this chapter I consider the growth of vegetarianism and veganism as an additional source of profit for the food industry and as an additional source of revenue for charitable funds. Since 2004 the fast-food global corporation McDonald’s has been licensed to use the United Kingdom Vegetarian Society Vegetarian Approved trademark on an increasing range of its products. The Vegetarian Approved trademark is purported to be the most recognized vegetarian symbol in the world and McDonald’s UK now uses it on 50 menu items including its french fries. By using the case of the extension of the McDonald’s fast-food global corporation into vegetarian products, and more recently into vegan products, in this chapter I examine the links and tensions that arise from relationships between charities such as the Vegetarian Society that have an ethical commitment to nonhuman animals and global corporations, such as McDonald’s, which have nonhuman animal products as their main source of profit.
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