Chawdhary, Rahul and Weber, Laura (2021) Investigating the effectiveness of received offline word of mouth : role of acquired and ascribed homophily. FIIB Business Review, ISSN (print) 2319-7145 (Epub Ahead of Print)

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Official URL:	https://doi.org/10.1177/23197145211059268
Item Type:	Article
Research Area:	Research Areas > Business and management studies Research Areas > Psychology
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Related URLs:	Publisher
Date Deposited:	27 Oct 2021 15:46
Last Modified:	14 Dec 2021 10:05
DOI:	https://doi.org/10.1177/23197145211059268
URI:	https://eprints.kingston.ac.uk/id/eprint/50430

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