Kottasz, Rita and Prestini, Stefano (2020) Segmenting for arts marketing : the mistake of adopting useless criteria. In: Addis, Michela and Rurale, Andrea, (eds.) Managing the cultural business : avoiding mistakes, finding success. Abingdon, U.K. : Routledge. pp. 244-280. (Discovering the Creative Industries) ISBN 9780367821319
Official URL: https://doi.org/10.4324/9781003022459
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