New for three years, old for three years, fix for another three years : clothing frugality and the narrative of the ordinary, 1960-76

Bednall, Anthony (2020) New for three years, old for three years, fix for another three years : clothing frugality and the narrative of the ordinary, 1960-76. In: Breward, Christopher and MacDonald, Juliette, (eds.) Styling Shanghai. London, U.K. : Bloomsbury Visual Arts. pp. 211-241. ISBN 9781350051133

Abstract

The chapter explores some of the broader contextual influences of the first decade of the new Peoples Republic of China, 1949-1959 and their direct contribution to the cultural and sartorial landscape of the country in general terms and Shanghai specifically. It takes into account how clothing loses its aesthetic significance to be replaced predominantly by functionality, gender neutrality and asexuality and considers the stylistic influence of the Soviet Union and the development of publications which support a diversity of styles and consideration of a sustainable approach to existing garments and resources in general. The chapter also reflects upon, through individual narratives, how ordinary Shanghainese residents, during the period 1960 to 1976, pragmatically responded to the conditions newly defined within this new cultural landscape by navigating situations and ideologies as best they could and resourcefully clothing themselves and their families through a variety of methods, opportunities and maturities.

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