East, Robert, Eftichiadou, Vicki and Williamson, Michael (2003) Research note : point-of-purchase display and brand sales. The International Review of Retail, Distribution and Consumer Research, 13(1), pp. 127-134. ISSN (print) 0959-3969
Official URL: http://dx.doi.org/10.1080/0959396032000051701
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